Happy New Year, digital cousins! Welcome back! 🎉 I hope you had an amazing holiday break and are feeling refreshed and ready to tackle 2026. But before we dive into all the exciting things coming this year, we need to talk about something that's been quietly sabotaging creators, artists, and musicians for months now—and most people have no idea it's even happening. Picture this: Jamal is an independent musician who just dropped his latest single. He's been promoting it everywhere on...

Hey there, digital cousins! Can we just take a moment to acknowledge something wild? We made it through another year. And not just any year – 2025 was the year that forced every marketer, brand, and business owner to realize that the old playbooks weren't just outdated... they were basically fan fiction at this point. As I sit here reflecting on everything we've explored together this year, I'm struck by a common thread running through every topic we dove into: The marketing strategies that...

Hey there, digital cousins! Alright, buckle up for this one because I'm about to tell you something that's going to make you feel uncomfortably old: Gen Z is nostalgic for 2019. Not 1999. Not even 2009. Twenty. Nineteen. The year that, for most of us, still feels like it happened approximately five minutes ago. Aisha was scrolling TikTok last week and saw someone caption their video "throwback vibes" featuring fashion and music from 2020. She laughed at first, thinking it was ironic. Then she...